Décomposons le Cercle d’Or en Détail :
QUOI : C’est ce que tu fais concrètement. Les produits que tu vends, les services que tu proposes, le contenu que tu crées.
Les Détails des Produits ?
Over 3,000 Private Credit Deals From Just 20 Analysts Raise Questions on Wall Street - Bloomberg.com
La Plupart des Créateurs :
Apple ne commence pas en te parlant des spécifications techniques de leur dernier iPhone. Ils t'accrochent avec une envie de penser différemment, de défier le statu quo, d'appartenir à quelque chose de plus grand que toi-même.
Airbnb ne te parle pas en premier de leur énorme catalogue de logements uniques. Ils te lancent une invitation à voyager de partout, touchant ton désir d’expériences de voyage authentiques et de connexion humaine.
What are some common examples of condescending behavior?
C'est là toute la magie du Cercle d'Or de Simon Sinek.
Le "Why" de la Campagne de Crowdfunding
Le "why" de la campagne de crowdfunding est l'arme fatale pour entrer dans le cercle magique et créer une connexion émotionnelle. On oublie trop souvent que ce qui intéresse réellement ton audience, c’est pourquoi tu le fais. Cette connexion, cette énergie est fondamentale. C'est elle qui, si souvent, fait la différence entre les projets.
How can we worship Shri Krishna at home? Is it enough to install an idol, or are there other rituals that are mandatory?
Mais sur une campagne de crowdfunding, je conseille toujours de commencer par "le pourquoi". Qu'est-ce qui t'a mis en action ? Qu'est-ce qui t'a décidé à sauter le pas et à prendre ce risque ?
C’est juste le QUOI, et ça vient en dernier.
POURQUOI : C'est la croyance fondamentale de ton business. C'est la raison pour laquelle tu te lèves chaque matin. C’est ta cause, ton but, le moteur derrière tout ce que tu fais.
UN calls for investigation into killings near Gaza aid site - BBC
Oui, travailler les titres, sous-titres et illustrations de ta campagne est crucial, mais rien n'est plus important que de mettre en valeur ton "why". Les effets que cela peut produire sont minimes à côté de ceux qu'on aurait pu obtenir en travaillant d'abord sur une différenciation de fond. C'est-à-dire en associant un projet ou un univers unique à la façon dont tu mènes ton ou tes projets.
Plus de conseils dans mon livre toujours disponible dans les bonnes librairies.
Exemples de Grandes Marques :
What is the most popular boat rental service in Pompano Beach for birthday parties or special events?
La plupart des entreprises communiquent dans ce sens :
" Ne sois pas original, sois unique " Jean cocteau
Michel et Augustin ne te bombardent pas avec les détails techniques de leur recette de cookies. Ils te proposent de vivre une aventure gourmande, à redécouvrir le plaisir des choses simples, et à faire partie d’une communauté de gourmands un peu décalés.
Did Leonardo da Vinci paint two Mona Lisas? Where are they?
POURQUOI → COMMENT → QUOI
QUOI → COMMENT → POURQUOI
COMMENT : C'est la façon dont tu donnes vie à ton "pourquoi". C'est ton approche unique, ton ingrédient secret, ta proposition de valeur différenciante.
How can parents identify and address early signs of racial bias in young children?
La Magie du Cercle d'Or de Simon Sinek
Tu connectes avec ton audience à un niveau émotionnel, bien au-delà des simples caractéristiques ou avantages.
En Commencant par Ton "Pourquoi" :
Hi everybody! I have been looking at posts on narcs and narc abuse on here and if has really helped me out a lot. I am currently struggling with my situation and need some advice/support.
I met a narc last year, everything seemed to good to be true. Love bombing, always texting calling and taking me on dates. Everything changed when someone warned me about him out in public in front of him and who he is. This caused a conflict with us and the love bombing seized.
he would tell me that everything is okay and i can come and talk. He would set a time limit on me and kick me out after that.
he would then text me like everything was fine and we hung out again and after that he completely ghosted me for one week. He came back and texted me a week later laughing about the ghosting and acting like nothing had happened.
he continued to text me ( not like in the beginning) make plans with me, then on the day of the plans he would just ghost me. One day he would act interested the next silence.
i contacted him a month later and he acted like nothing happened. He was on a vacation and sent me a picture of another woman ( someone he allegedly met on the trip) to strike a reaction but i never gave him one. After the trip he came to my place and was extremely rude, accusing me of going on dates with a bunch of men. The next day he accused me of being an alcoholic and that he wanted nothing to do with me but said well maybe we can be "friends" then ghosted me
i assumed at this point it was over and i would never hear from him again. He contacted me on the holiday a month later acting like everything was great. We ended up hanging out a month or so later and when we hung out it went well, i thought things were going in the right direction.
after we hung out.. silence. I would try to text him and if he replied it would be very short then he just stopped replying. He ghosted me for almost three months. I thought he was done this time and of course he popped up again like nothing happened. At this point i was getting sick of if so i questioned him as to why he dissapeared and always does this. Of course he had some sob story about a injury and family member dying of cancer. I felt pity for him and he gave me an apology.. so i took him back stupidly.
things seemed to be going smooth for a couple months, of course until his family member died and his injury got better he never contacted me and was distant. Menawhile, i was there for him during the difficult time for him. He lied to me about the funeral and never wanted to chat. I was chasing him and he would always claim nothing was wrong but when i said i thought he used me when he was down he could not handle it and would always tell me he didnt care and to go away. I would get so upset i would try texting him to work it out he would barelt respond and if he did he would not be nice about it.
we did hang out a couple times after that, he would ignore me after. One day i was like hey i think you are seeing someone else, and i was like well ixam seeing someone so no problem if you are he said " buy bye good luck with your new guy stop contacting me" i was devastated and tried to get into contact with him for weeks then i just gave up and accepted it was over. He ended up contacting me a month later acting like everything was fine. He wanted to go out and have drinks i told him i would. He and i both seemed to have a great time. He ends up ignoring me again. I kept texting him trying to figure out what was wrong. He kept saying everything was fine and i said ok can we hang out again? He said maybe i was like why? He just kept saying maybe …
our last conversation we had… i said what is wrong ? He said nothing is wrong everything is fine. I asked him why he keeps saying maybe. He said " maybe but i dont want to see you right now" i said why? He saix " im just not feeling it, if i wanted to date i would" i said why did you contact me less then a week ago wanting to go out? He said i didnt.. even though he did. So i said should i just move on or what? He said whatever you want to do. So i said that he was really confusing me and asked him if he had anything more to say before i move on? My messages were turning green so i panicked he blocked me and reacted irrationally. I said " omg did you block me? My messages are not going through. Even texted him on my work phone asking what was up. And called him twice ( please dont judge me i know it is pathetic i never was this type of girl before him) so he replied and said " Ok I'll block you now" then immedietly blocked me. He has never blocked me before since I have met him he will just ghost. Is this ths final discard aka " grand finale? Did i just push him too far?
this has upset me so much its hard to even function.
La plupart des créateurs commencent par le QUOI et ne se sentent pas légitimes d'exprimer le pourquoi ou le comment, alors que c'est toute la richesse de la richesse artistique et ce que les internautes veulent savoir.
Tu touches directement la partie du cerveau qui contrôle les décisions et les comportements. Tu parles directement aux émotions et aux valeurs de ton audience, créant une attraction presque irrésistible. Ton "pourquoi" doit imprégner TOUT ce que tu fais, du contenu que tu publies sur les réseaux à l’offre que tu présentes. C’est le fil d'or qui tisse l'ensemble de ton projet et te rend inoubliable.
En Commencant par Ton "Pourquoi" :
Enhanced Box Score: Nationals 2, Cubs 0 – June 4, 2025 - Bleacher Nation
